By Yunus S Saliu
Receiving the TUI UK maiden flight for the 2022 winter tourism in vacation spot Gambia on the Banjul Worldwide Airport on Monday night time, the Managing Director of the Gambia Excursions and Journey Restricted has harped on the significance of aggressive advertising of the vacation spot to permit the tourism sector again to its pre-Covid-19 place.
Mr Hobeika Charbel who can also be an agent to the TUI UK within the nation emphasised that “we have to promote the vacation spot as a result of three years of Covid-19 we’ve got been affected and additionally it is troublesome therefore we couldn’t attend any essential tourism or commerce honest in Europe such because the ITB Berlin, WTM, festivals in Gothenburg, Madrid and so forth.”
He disclosed that these festivals are locations to promote the locations and “it’s an funding the place you’ll let individuals know concerning the Gambia. This implies you must market your vacation spot at these festivals by inviting the press, tour operators, journey brokers, buyers, and so forth to know concerning the nation.”
Mr Charbel underlined that there are plenty of rivals now, particularly after Covid-19, “so many locations are competing as a result of everyone desires to have a share of the market, due to this fact, we’ve got to face up collectively and push laborious to verify we deliver the shoppers into the nation.”
The tour operator who is without doubt one of the high hoteliers within the nation disclosed that for now, the reserving on the motels remains to be low simply within the vary of 30 to 40% “we nonetheless have a protracted technique to go to achieve the day of pre-Covid-19.
Amongst different issues to draw extra vacationers is to revisit the Covid-19 measures in order that vacationers and different guests can journey to the vacation spot with out PCR, Covid-19 vaccine so on as a result of no one is asking with out it, it makes the stream of passengers simple.
Foday Bah, the E-Advertising, IT Supervisor and OIC for the advertising division on the Gambia Tourism Board (GTBoard) expressed delight on the touchdown of the TUI UK maiden flight whereas he mentioned it will likely be doing 4 flights per week.
He mentioned the expectation may be very excessive within the ongoing tourism season as he described it as a joyous second for the stakeholders and the nation as an entire.
The OIC disclosed that TUI airline flew direct from Gatwick to the Gambia with 184 passengers onboard which is an efficient quantity.
Commenting on the restoration of the Titan Airways rotation flights to the vacation spot, he mentioned it’s a plus for the nation because the airline arrived on the vacation spot at 3 pm on the identical day with 300 passengers.
He mentioned the preliminary announcement was a terrific concern for everybody however shortly counseled the Ministry of Tourism, GTBoard, and different related authorities for a job nicely finished to resolve the state of affairs.
In the meantime, he mentioned thus far the problems raised of their letter are resolved.
Randy Zimmer, the crew supervisor for the TUI within the Gambia who’s chargeable for the supply market mentioned he was delighted as every part labored out professionally whereas noting that each one the friends are smiling the second they stepped out of the airbus.
“It’s a blissful vacation spot and we’re trying ahead to a profitable season right here within the Gambia,” he added whereas saying the Gambia has plenty of potential “it’s such a pleasant place to be and our aim is to deliver extra individuals right here to see this lovely nation.”
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