Ras Al Khaimah: Ras Al Khaimah Tourism Improvement Authority (RAKTDA) was recognised on the PRCA MENA Digital Awards 2022, taking dwelling prime honours, together with three wins and three extremely counseled awards, throughout six classes on the annual celebration of the most effective in digital PR and communications throughout the Center East and North Africa.
Unveiled in Might 2022 on the Arabian Journey Market in Dubai, Ras Al Khaimah Tourism Improvement Authority and strategic model associate Sputnik Floyd had been recognised by business consultants for the extremely profitable and impactful launch of its model marketing campaign #RAKCalling with three wins for Finest Efficiency in a Digital Marketing campaign, Finest Use of Paid Media in a Marketing campaign and Finest Digital Advertising Marketing campaign. The crew had been additionally awarded ‘Extremely Recommended’ for Finest Use of Content material Advertising in a Marketing campaign, Finest Use of Social Influencers in a Marketing campaign and Finest Use of Video in a Marketing campaign. The PRCA MENA Digital Awards recognises the expertise and affect of people, groups and campaigns in the course of the yr, from the most effective of the digital PR and communications business.
Raki Phillips, CEO of Ras Al Khaimah Tourism Improvement Authority, commented: “It’s improbable to see our forward-thinking and creativity being recognised by PRCA MENA. #RAKCalling marked an thrilling step in offering guests with immersive content material that not solely highlights our iconic places but additionally provides a way of how Ras Al Khaimah could make you’re feeling. Marking a brand new chapter in our digital presence, as we’re on the cusp of the metaverse, it was designed to articulate what our Emirate stood for within the new period of journey by way of a multi-faceted marketing campaign that was related to immediately’s viewers.”
Leveraging built-in social media platforms, #RAKCalling follows a gaggle of influencer pals as they found the Emirate’s sights and landscapes. Working with famend content material creators from Europe and the Center East, the digital-first marketing campaign showcased the range of Ras Al Khaimah, selling the Emirate utilizing immediately’s most used social format – vertical. Designed to resonate with post-pandemic travellers, #RAKCalling delivered immersive content material, inserting the viewers in the course of the motion to create a marketing campaign that might simply be understood and remembered.
As an rising vacation spot working to a smaller price range, RAKTDA took a strategic option to work with influencers and content material creators that had been accessible and mirrored the right down to earth positioning of the vacation spot. Utilizing content material and inventive belongings within the vacation spot, Sputnik Floyd was the inventive and media shopping for associate for the marketing campaign, which was launched within the Center East and Europe in a number of languages through digital and social media channels.
The marketing campaign starred numerous well-known influencers participating in a spread of actions within the vacation spot, chosen for his or her attraction in these 5 key markets. Together with, Egyptian actor Sherif Fayed (@sheriffayed) who paraglided over the Hajar Mountains in a teaser for the soon-to-be launched Jais Wings expertise, whereas Saudi mountaineer Raha Moharrak (@rahamoharrak) skilled the fun of the Jebel Jais Flight and UAE-based radio host Kris Fade (@krisfade) rock climbed at Bear Grylls Explorers Camp.
To search out out extra about Ras Al Khaimah’s award-winning marketing campaign, try #RAKCalling on YouTube. To search out out extra concerning the vacation spot, go to visitrasalkhaimah.com or go to Ras Al Khaimah Tourism Improvement Authority’s Instagram, YouTube and Fb pages.
The Ras Al Khaimah Tourism Improvement Authority (RAKTDA) was established in Might 2011 beneath the federal government of Ras Al Khaimah. RAKTDA goals to develop the Emirate’s tourism infrastructure and set up Ras Al Khaimah as a world-class vacation spot for leisure and enterprise journey, creating sustainable funding alternatives and enhancing the standard of life for its residents. With the intention to obtain its objectives, the Authority has a authorities mandate to license, regulate and monitor the Emirate’s tourism and hospitality business.
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Senior Supervisor, Vacation spot PR & Communications