As a part of the marketing campaign, Iceland is sending a billboard into house, encouraging house vacationers (ought to there be any up there—and if not, properly, it is only a PR gag anyway) to think about Iceland as a viable different.
The work can be grounded in varied bits of analysis. First, two-fifths of Earth’s inhabitants (39 %) believes Iceland affords surroundings higher than they think about ever experiencing in house. And likewise, six out of 10 individuals globally consider the panorama of Mars could have crimson rocks (60 %), volcanoes (21 %) and black sand (15 %)—all of which will be present in Iceland. In different phrases, save your self the journey. (A Tremendous Bowl advert from Salesforce final winter really had an analogous primary message—why depart Earth when there’s a lot magnificence right here to discover?)
“Our message is straightforward: you need not depart Earth to have an expertise that’s out of this world,” says Sigríður Dögg Guðmundsdóttir, head of Go to Iceland. “There are otherworldly adventures to be discovered proper right here in Iceland, the place you possibly can take pleasure in the identical lunar landscapes that NASA astronauts used as a coaching floor earlier than the inaugural spacewalk.”
“To work on a steady journey with Go to Iceland has been an unbelievable expertise,” says SS+Okay ECD Stevie Archer. “Their appreciation for humor allowed us to hone our satirical muscle in varied methods for every particular marketing campaign. We get to rib present tradition, by poking enjoyable at house tourism, and having a viewpoint on present traits occurring on the earth opens up our creativity in so some ways.”
In line with earlier Go to Iceland efforts, “Mission: Iceland” is not only a goofy one-off video. Quite, it leans into the core technique SS+Okay and Go to Iceland developed collectively—that Iceland affords, in some ways, a respite from the pace, chaos and unreality of the trendy world. As Archer instructed us final summer time in discussing the viral metaverse parody: “Our perception was that Iceland was uniquely in a position to form of be the antidote to no matter the remainder of the world was throwing at us, and be a spot the place you may actually get what you wanted as a human being to meet your self otherwise.”
Under, try our Tagline podcast episode that we recorded in Cannes exploring Iceland’s metaverse marketing campaign in depth.
CREDITS
Shopper: Enterprise Iceland
CEO Pétur Óskarsson
Director, Advertising Communications Sveinn Birkir Björnsson
Director, Commerce & Make investments Árni Alvar Arason
Head of Advertising Tasks Daníel Oddsson
Head of Go to Iceland Sigríður Dögg Guðmundsdóttir
Head of PR Lea Gestsdóttir Gayet
Head of Digital Ísak Kári Kárason
Head of Social Media Katarzyna María Dygul
Inventive Company: SS+Okay
Co-Founder + Companion: Lenny Stern
Government Inventive Director: Stevie Archer
Managing Director, Manufacturing + Operations: John Swartz
Affiliate Inventive Director, Author: Cooper Evoy
Affiliate Inventive Director, Artwork Director: Monica Apodaca
Managing Director, Head of Shopper Providers: Amy Frisch
Account Supervisor: Erica Moore
Managing Director, Technique Group: Kevin Skobac
Technique Director: Elena Claro
Icelandic Company: Peel Iceland
Co-Founder + Companion: Magnús Magnússon
Co-Founder + Companion: Egill Þórðarson
World PR Company (Hub): M&C Saatchi Discuss
CEO: Jane Boardman
Head of Client: Steve Kirk
Senior Affiliate Director: Lauren Hunt-Morgan
Senior Affiliate Director: Laura Jones
Account Director: Kayleigh Ross
Account Director: Maia Quinn
Account Supervisor: Sam Sparks
Manufacturing Firm: Pelikula
Director / Editor: Allan Sigurðsson
Producer: Hannes Þór Arason
Director of Pictures: Árni Filippusson
Further Cinematography: Thor Eliasson
Hair & Make-up: Anna Kristin Oskarsdottir
1st A.C.s: (Assistant Digital camera) Guðjón Hrafn Guðmundsson, Goði Már Guðbjörnsson, Róbert Magnússon
2nd A.C.s (Assistant Digital camera): Eva Rut, Sindri Snær Jónsson
Gaffers: Viktor Orri Andersen, Hafþór Ingi Garðarsson, Bjarni Svanur Friðsteinsson
Key Grip: Jón Andri Vinther
Sound: Agnar Friðbertsson, Eyþór Örn Margrétarson, Úlfhildur Eysteinsdóttir
Manufacturing Assistants: Lára Björg Gunnarsdóttir, Kristján Jónsson, Úlfur Arnalds
Costume: María Theódóra Ólafsdóttir, Arna Engilbertsdóttir
VFX & Grade: Bjarki Gudjonsson @ Trickshot
Music : Úlfur Eldjárn
Sound Combine: Brynjar Unnsteinsson
Places: Sky Lagoon
La Primavera (Marshall)
Gear rental: Kukl
Actors: Sveinn Ólafur Gunnarsson, Jörundur Ragnarsson
Particular Thanks: Leifur Kolbeinsson, Elma Árnadóttir, Ragnheiður Harpa Haraldsdóttir, Örlygur Hnefill Örlygsson, Atli Thor Fanndal, Hreinn Beck
