A advertising marketing campaign has been launched to advertise the Highlands as a winter vacation spot.
It’s hoped to encourage guests to responsibly discover the area low season for a brief break or longer vacation.
The Winter Marvel Highlands advertising marketing campaign unites Highland Vacation spot Administration Organisations (DMOs) in a collaboration for the second 12 months working, in a bid to increase the tourism 12 months and generate financial profit.
The marketing campaign is being led by the Highland Tourism Partnership (HTP), working with VisitScotland.
As a partnership of Vacation spot Advertising Organisations within the area, the HTP collectively represents greater than 1000 companies in Highland from throughout all sectors – motels, B&Bs, points of interest, excursions and foods and drinks.
The marketing campaign, which can run till November 31, sees DMOs in Lochaber, VisitCairngorms, Go to Inverness Loch Ness, SkyeConnect, Enterprise North, Moray Speyside Tourism and Go to Nairn all contributing financially to the marketing campaign.
The locations have contributed a complete of £18K in funding “to assist amplify the content material created by the person locations” by a devoted You Tube video.
The marketing campaign may also embody video footage, social media promotion and digital adverts on Fb, Instagram, Pinterest and You Tube.
Focusing on primarily the Scottish and northern English viewers, the marketing campaign will promote key themes related to taking a magical winter break within the Highlands, together with:
- Accountable enjoyment of the pure setting in autumn and winter
- Outside and journey actions, together with strolling and biking
- Wellness experiences and sluggish adventures
- Hidden gems, meals & drink and cosy locations to remain and eat
- Nature, geodiversity and wildlife
- Darkish skies and the Northern Lights
- Distinctive historical past and cultural heritage – together with artwork and craft, music and Gaelic
- Occasions and low-cost native experiences
Chris Taylor, VisitScotland Regional Management Director, mentioned: “It’s improbable information that the vacation spot administration organisations have come collectively and are working with VisitScotland to advertise the Highlands as an incredible winter vacation spot.
“The marketing campaign goals to focus on the varied vary of experiences guests can have within the Highlands in winter – from darkish skies and the Northern Lights, to seashore walks, wildlife watching and a dram by a comfortable hearth.
“We need to encourage guests to decelerate and savour a few of our nice areas in winter – when the area is historically quieter – and supply them with a singular and rewarding expertise.
“The good thing about tourism spreads far past the business itself – creating jobs in our communities and contributing positively to wellbeing.”
Frazer Coupland, Chairman of the Highland Tourism Partnership and in addition CEO of Lochaber Chamber of Commerce, mentioned: “It’s a collective ambition and goal to increase the customer season and that is being made attainable by showcasing the Highlands as a lovely winter vacation spot to take pleasure in with household, for diverse experiences, all of which may be loved in a sustainable manner.
“By means of selling the Highlands as a customer vacation spot we will assist our companies, present alternative to spice up bookings and supply an satisfying customer expertise. The Scottish Highlands is an distinctive place, one to be loved in all seasons and we strongly consider that the VisitScotland collaboration will assist the Highlands to face out as accessible for these travelling this winter.”
For extra details about the marketing campaign, go to: www.visitscotland.com/destinations-maps/highlands/winter/
