Greece is among the many most talked about nations in the western a part of Europe that European and American shoppers are open to go to in 2023, in accordance to analysis by the European Travel Commission (ETC).
In its market research on “Exploring Client Journey Attitudes and Expectations to Drive Tourism Restoration”, the ETC consists of in-depth interviews with shoppers from European markets (France, Germany, Italy, the Netherlands and the UK) and long-haul markets (Australia and america).
This research includes the second a part of a two-phased analysis. Whereas the primary part analysed shoppers’ journey behaviour prior to the summer season of 2022, the ETC’s second research explores post-summer experiences and vacationers’ brief and long-term expectations.
Of all interviewees, 94 p.c are happy or very happy with their European vacation in the summer season of 2022.
Greece widespread in 2022
Trying on the locations the interviewees visited in the course of the summer season of 2022, Italy was the preferred, adopted by Spain, France, and Greece.
In accordance to the interviewees, the Mediterranean countries typically had been highly regarded locations to go to. This summer season’s reputation of the Mediterranean nations coincides with the outcomes of the 12th wave of research on “Monitoring Sentiment for Home and Intra-European Journey”, which noticed Spain, France, Italy, Greece and Croatia because the Top 5 hottest locations.
Greece amongst locations interviewees most certainly to go to in 2023
For journey in 2023, primarily based on the perceptions about Europe, most interviewees are open to the western a part of Europe, the place Germany, Portugal, France, Greece, Italy, the Netherlands and Spain are essentially the most talked about nations, the ETC’s analysis reveals.
Particularly for Greece, interviewees from Germany, Italy, the UK and the US stated they’re open to visiting the nation in 2023.
Perceptions of Europe for journey are constructive
The overwhelming majority of interviewees (91 p.c) have a constructive notion of Europe as a tourism vacation spot. Travellers admire the area’s cultural variety, vacationer points of interest and geographical proximity of locations.
Nations bordering Russia or Ukraine will probably be averted
ETC’s analysis confirmed that respondents expressed considerations associated to the struggle in Ukraine. Nearly 2 in 5 talked about that they may keep away from visiting nations neighbouring the battle zone. Nonetheless, the struggle has not given a unfavourable view of Europe general. Solely seven p.c state that they may chorus from travelling to Japanese Europe in basic. The respondents agree that Europe typically is a protected vacation spot to go to.
Different key takeaways from the ETC’s analysis embrace:
– 54 p.c of interviewees stated they had been affected by labour shortages in summer season 2022, however just a few of them really feel that their belief in journey suppliers has been affected
– Covid-19 continues to be talked about as a priority by 22 p.c of respondents throughout their journey planning part
– with 3 in 4 respondents anticipating inflation to affect their future journey, shoppers are anticipated to do thorough analysis earlier than reserving their subsequent holidays, cut back journey size, journey in the course of the off-season, prioritise their journey funds extra properly and may additionally lower their spending, for instance on consuming out.
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