SAN JOSE, Nov. 3, 2022 /PRNewswire/ — Go to San Jose, the official vacation spot advertising and marketing group for the Metropolis of San Jose, has been acknowledged with a 2022 Silver Magellan Award from Journey Weekly within the class of “Advertising and marketing – Promotions with Objective.”
Go to San Jose was acknowledged for his or her “San Jose Love” marketing campaign and their collective efforts to stimulate COVID-19 restoration whereas cultivating an genuine model voice and digital model presence. Through the pandemic, Go to San Jose turned their advertising and marketing efforts (and {dollars}) in-state to drive regional exploration, native spending and vacation spot consciousness throughout unprecedent instances and a historic altering cultural panorama. Messages of hometown delight, resiliency and the significance of customer spending to the native financial system have been channeled by way of web site growth, unique content material creation, digital advertising and marketing technique, earned media and partnerships with native artists and influencers.
“We’re grateful to the Crew San Jose Board of Administrators and the Metropolis of San Jose for locating funds to dedicate to this profitable marketing campaign,” says John LaFortune, President and CEO of Go to San Jose. “Tourism advertising and marketing is an funding that returns income and activation. I am very proud that our Advertising and marketing crew has been acknowledged for his or her efforts by the worldwide journey business.”
The Magellan Awards honors the most effective within the worldwide journey business and acknowledges the tourism professionals behind the work. The Magellan Awards are offered by Journey Weekly, a number one journey commerce publication of reports, analysis and evaluation in North America. For an entire checklist of silver and gold winners, please go to www.travelweeklyawards.com.
For the newest on Go to San Jose, go to www.sanjose.org or observe @visitsanjose on social media.
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ABOUT VISIT SAN JOSE
Go to San Jose is the vacation spot advertising and marketing group (DMO) for town to extend tourism’s financial impression to San Jose by way of vacation spot growth and model technique. Its father or mother firm, Crew San Jose, is an revolutionary partnership unifying the San José Conference and Guests Bureau, lodges, arts, labor and venues to ship an distinctive customer expertise. TSJ manages the San Jose McEnery Conference Heart, California Theatre, Heart for the Performing Arts, San Jose Civic, Montgomery Theater, Parkside Corridor and South Corridor. For extra info, go to www.sanjose.org.
CONTACT
Frances Wong, Director of Communications, Go to San Jose
E: [email protected] D: (408) 792-4119
SOURCE Go to San Jose
