A view of Ashtamudi Lake in Kollam.
| Photograph Credit score: C. SURESHKUMAR
The All Kerala Houseboat Homeowners’ Affiliation Kollam department with the assist of the Tourism Division is launching ‘Ariyam Ashtamudiye’, a complete marketing campaign to promote Ashtamudi and develop it as a major backwater destination within the State. A collective of varied stakeholders from the tourism sector that features boat and shikara operators, homestays, tour operators and different service suppliers will likely be a part of the initiative.
“Whereas Alappuzha is the hub of backwater tourism, Kollam too has nice potential with its idyllic waterways and dense mangroves. We even have this selection to add native village visits within the itinerary as worldwide vacationers like to discover our ethnic occasions and artwork kinds. Via the marketing campaign we’re additionally attempting to place Ashtamudi within the rural tourism market,” says Ajith Rajendran, chairman of organising committee.
Conserving the biodiversity of the wetland is one necessary motto of the marketing campaign and all of the actions will likely be in full compliance with the inexperienced protocol.
“Now we have charted a number of programmes to unfold consciousness amongst each the vacationers and people related to the trade. Literary competitions and panel discussions will likely be a part of Ariyam Ashtamudiye,” he provides.
The marketing campaign will finish with an occasion on January 14 when almost all houseboats from the district will take passengers on an unique journey with particular seafood menu and conventional artwork kinds. “It’s an try to showcase the sweetness and biodiversity of Ashtamudi. Thus far we now have performed no major programme to market Ashtamudi as an necessary destination and tourism officers have prolonged all of the assist for this initiative,” he says.
Whereas close by Alappuzha has a massive fleet engaged in tourism actions, Kollam has very restricted boats making it a bit troublesome to cater to vacationers preferring in a single day keep.
“A lot of the international vacationers go to Kerala to expertise its serene backwaters and the demand is rising. At current we largely depend upon home vacationers and we’re planning to change the image by selling Ashtamudi. Together with extra vacationers, we additionally purpose to entice extra entrepreneurs to this area,” provides Mr.Rajendran.
