Picture courtesy of Meet Boston
Boston’s newest tourism pitch implores outsiders to embrace the town’s numerous neighborhoods, meals, sports activities and outside actions.
Driving the information: The Larger Boston Conference & Guests Bureau final evening unveiled a tourism marketing campaign that highlights how one of many nation’s oldest cities now encompasses 23 neighborhoods and residents who communicate a mixed 76 languages.
- The tourism marketing campaign’s tagline states, “Boston by no means will get outdated.”
- The GBCVB additionally launched its new identify, Meet Boston.
Of be aware: The quasi-public company contracted Allen & Gerritsen, a media agency within the Seaport District, for the branding change and tourism marketing campaign.
- DeMane Davis, a Roxbury native who labored on “Queen Sugar,” labored on the marketing campaign as a manufacturing companion.
Why it issues: Boston’s fame might use a facelift.
- At finest, the town is remembered for its position within the Revolutionary Battle and its prestigious universities and hospitals.
- At worst, the town is thought for its historical past of racism.
- The marketing campaign honors the previous whereas celebrating every little thing the bulk-minority metropolis affords within the current, says Andrew Graff, CEO of the media agency Allen & Gerritsen.
What they’re saying: “We wish individuals to essentially perceive that there’s a lot extra to Boston than what they could have beforehand thought,” Meet Boston CEO Martha Sheridan tells Axios.
Segun Idowu, the town’s chief of financial alternative and inclusion, says, “Though we’ve deep-rooted historical past, the truth that there’s a lot extra to Boston and a lot extra we’ve to do,” Idowu tells Axios. “I believe it’s unimaginable.”
